Document Type : Research Paper

Authors

• Habib Sheikhi ¹
• Mohammad Soltanifar ²
• Afsaneh mozaffari ³

¹ Head of the secretarial department of Hamshahri newspaper ads organization

² Faculty Member and Professor, Department of Social Communication Sciences, Science and Research Branch, Islamic Azad University, Tehran, Iran (Corresponding Author).

³ Faculty member, Assistant Professor, Department of Social Communication Sciences, Science and Research Branch, Islamic Azad University, Tehran, Iran.

Abstract

The main purpose of this study is to identify and rank the components of cultural diplomacy in Iranian cinema. The present research is applied in terms of research purpose and descriptive-survey research in terms of research topic and questions. Data collection tool included a questionnaire based on pairwise comparisons which was graded on an hourly scale. The statistical population studied in this study consisted of experts and experts in the field of cinema and diplomacy. Snowball sampling method was used to select the sample. In the first stage, 21 indicators were identified from the perspective of experts using the Delphi technique. Then, using hierarchical analysis technique, the main dimensions of cultural diplomacy were ranked. The results showed that according to the experts, religious identity with a normalized weight of 0.360 is in the first priority. Cultural dimension Cultural diplomacy with a normalized weight of 0.306 is in the second priority. The technical dimension of cultural diplomacy with a normalized weight of 0.152 is in the third priority. The political dimension of cultural diplomacy with a normalized weight of 0.111 is in the fourth priority. National identity with a normalized weight of 0.071 is in the fifth priority. Due to the incompatibility rate of 0.05 in this ranking, there is complete compatibility between the pairwise comparison of the models.

Keywords

• "Cultural Diplomacy"
• "Cinema"
• "Religious Identity"
• "Political Identity"
• "National Identity"